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TROPMET.COM is a website dedicated to hurricanes, tropical
cyclones, tropical meteorology, severe weather and
storm-chasing. TROPMET.COM is owned and solely maintained by
veteran storm chaser, Michael Laca.
TROPMET.COM is the evolution of a company (Tropmet, Inc.)
that was founded and incorporated by Michael Laca in 1991. The
purpose of this company is to provide services and disseminate
information on tropical cyclones and other forms of severe
weather, to the public, as quickly as possible.
Before the evolution of the
internet, TROPMET.COM had its genesis
when amateur meteorologist Michael
Laca teamed with professional meteorologist Marc Mailhot in
1984 to co-author a column, 'Tropical Topics', for a National
periodical on meteorology, "The American Weather Observer". From
1984-1986, both Laca and Mailhot wrote numerous articles and
specials for the "American Weather Observer" and received many
letters from individual subscribers, who wanted more data and
information than the monthly articles could provide. With this,
Laca and Mailhot began the "Storm Record Center" in 1986, with
the sole purpose of publishing detailed reports and monthly
summaries on all Atlantic-basin tropical systems. These reports
would then be distributed to a subscriber list.
From 1986-1988 the Storm
Records Center was very successful and provided detailed
reports on all Atlantic tropical systems to it's subscribers.
In 1989, with the advent of dial-up weather service providers,
such as AccuWeather, delivering real-time data, the
necessity for the more traditional subscription services waned
and the Storm Records Center ceased operation.
By late 1990 new types of
weather data were becoming readily available through the
infant Internet, with service providers like CompuServe and
America Online providing quick and reliable, though limited,
meteorological data. It was at this time that
Michael Laca decided to revive
the defunct Storm Records Center operations under a new name, "TROPMET",
which is a combination of the words TROPical METeorology. The
core purpose of this new entity would be to provide much more
detailed information on tropical cyclones and hurricanes than
available through any of the services at the
time.
In addition,
by 1991
Michael Laca's storm-chasing
career had blossomed and there was a large library of
amazing hurricane footage that was available for both the public
and media. TROPMET would also serve as the vehicle to make these
videos available to end users.
TROPMET, Inc. was
incorporated in late 1991 and work began on developing a
strategy to provide digital information to subscribers.
Initially, TROPMET existed as an extension of
Michael Laca's online accounts,
with a monthly newsletter being published electronically. As the
emerging Internet grew, more and more providers, meteorologists
and storm-chasers began making their information and photos
available. By late 1995, TROPMET had grown into a large
collection of links providing users with a portal into the
online world of meteorology and storm chasing.
In 1996,
Michael Laca began to separate TROPMET, the portal, from its host service
providers and create a stand-alone site for its visitors. The
result was one of the Internet's first websites dedicated to
tropical meteorology, hurricanes and storm-chasing. The
1996 TROPMET retained it's "portal" feel, but was presented
with a 2nd generation web design (incorporating both image
mapping and text links) and stood apart from similar sites at
that time.
In
1999, TROPMET received its first major overhaul and site
redesign, incorporating many new areas and hundreds of
additional links and resources for users. The site also began
incorporating e-commerce elements by using Amazon.com's
partnership linking program to sell meteorological and hurricane
related books.
Finally in
2001, TROPMET ONLINE was born when the domain name
TROPMET.COM was secured. For the first
time since being founded ten years prior, TROPMET was now truly
its own entity. The occasion was marked with a complete redesign
of the site bringing more design elements into play and
introducing the classic theme of the four elements (Air, Earth,
Fire and Water) into the design. The content was also expanded
and for the first time, streaming video was introduced, allowing
users to experience hurricane, and other storm chasing videos,
on demand. The e-commerce engine was also expanded in
conjunction with a PayPal affiliation, allowing TROPMET ONLINE's
hurricane chase videos to be purchased by site visitors. The
site also began hosting and presenting it's own articles and
stories.
In
2003, TROPMET ONLINE had its next major redesign. After
several years of collecting and analyzing metrics on the site,
TROPMET ONLINE was streamlined to present users with more
relevant information, up front. The site structure was
reorganized and a clean three-column, "white space" look was
applied. Moving away from the "elements" design, a tone on tone
color palate was used to accentuate a single hero image in the
header bar. With the large areas of white space, the site took on
a crisp and clean feel. The other significant change was the
incorporation of syndicated content from 3rd party weather providers.
Satellite and radar imagery, as well as alpha-numeric weather products were
now made available, in real-time, directly on TROPMET ONLINE...
shifting the site from a pure "portal" to more of a direct
informational provider.
In 2006, after 15 years of development, the site was renamed TROPMET.COM to capitalize on the
equity that had developed around the URL. In conjunction with
this renaming, the site was redesigned and re-launched with its
current look and feel. With many years of visitor data
available, the site has continued to become more refined,
catering to the specific needs of its audience. More detailed
information has been added, while less relevant
information has been removed. The site's archive section has
grown and more historical hurricane data has been added.
TROPMET.COM's image galleries and storm
chasing sections have also been expanded. With the recent advent
of video hosting services such as
YouTube.com, more
reliable streaming video content is now available on
TROPMET.COM.
From September, 2001
through July 2013, WUsage metrics indicate that
TROPMET.COM has been accessed 12,438,370 times, from
1,123,943
unique visitors. The average user examines
10.9 pages during their visit. Since its re-launch in
2006, TROPMET.COM has been receiving an
average of 3,470 daily accesses. |